Kompreni

Featured Workshops

- set the course for a controlled expansion

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"Ready for a Course of Expansion?" - Analyse Workshop

“All navigational techniques involve locating the navigator's position compared to known locations or patterns.”

Sustainable Expansion demands a proactive approach and can completely impact the organisation and even the domestic operation. Very often companies are not aware about what it means (to continue) to expand internationally or to grow only in a reactive and opportunistic manner. The decision (to continue) to grow internationally should serve as a catalyst to examining the capability and maturity of the organisation and the position of its business in its market(s). This workshop will measure the operation’s readiness and forms the base for developing/adjusting an appropriate expansion strategy/plan.

What are the opportunities, where are the risks? Do you have the capability to succeed? Get an independent statement and advice. Please feel free to contact us for any further information.

 

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"Set the Course for Expansion!" - Strategy Development  Workshop

Foreign direct investments can result in a long-term revenue stream that accumulates exponentially. In stark contrast, new product investments mostly produce only a cash-flow stream that is limited to the lifecycle of the product. So venturing abroad offers a compelling growth proposition, but only if it’s done right. And the key to getting it right is know-how. The "Know-How to determine the course and to navigate.”

Create an expansion strategy leveraging your core competencies, capabilities and strengths. How? Please feel free to contact us for any further information. 

 

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"Select port to berth" - Expansion Planning Workshop

The Global Arena is a big place. The natural tendency of most companies intending on expanding internationally is just to select the largest market they can find and “go for it”. As numerous examples and research proves: It is mostly a high-risk decision with costly risks and rarely a good investment. The importance of the process of identifying and selecting the most appropriate markets for international expansion is too often unknown or underestimated. Which market to enter first or next, and how? This is one of the most important decisions any business can make. The objective of this workshop is, to develop and establish a tailored “Market Map of the Global Arena “ which will be built to identify systematically the (next) target market that can give the fastest return on investment. “The tailored Navigational Map of the Global Arena to determine the course.” Where to start your next venture at best? Please feel free to contact us for any further information. 

 

static/kompreni/teasers/exp-ws-7.jpg"Embarking on the European Endeavour" - Venture Planning

To make a foreign venture a success an operation needs a reliable Venture Plan based on a thorough Market Analysis and Market Segmentation Concept. You will have a reliable basis for evaluating the success chances previous the market entry and a useful support during expansion. You will see clearly the potential, the opportunities, the risks, and the upcoming costs. The Market Entry Plan (MEP) will show how to differentiate from competition, and how to approach your potential customers. You will know how to enter the European Market, where to enter first at best to get a strong foothold for further expansion, and how to grow/expand. The Venture Plan will support you to make necessary short-term decisions and investments effectively. You will get an excellent market entry strategy. The results of this Workshop are crucial for sustainable market success and help to avoid costly mistakes. In addition, you will get, tangible market insights, and proven methods used in similar situations elsewhere to deal with dynamics and differences such as “emerging/unknown” Competition, Distribution, Buying Patterns, Trends, Consumer preferences, legislative barriers, perceptions, and so on. Interested? Please feel free to contact us for any further information.

 

static/kompreni/teasers/exp-ws-8.jpgMarket Analysis (European Union) - Venture Planning

You will have a reliable basis and tangible market insights necessarily for preparing a Venture Plan, for evaluating the success chances previous the market entry, and a useful support whilst expansion. We do a comprehensive research (Market Analysis, Market Segmentation Concept and Business Analysis) for one region (Western, Southern or Eastern Europe) of the target market under consideration of applicable PEST and strategic Factors. Interested? Please feel free to contact us for any further information.

 

 

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"From port to port" - Optimise your financial flows!

Where are for you the best places to establish companies, branches, beachheads, or partnerships in due consideration of politics, culture, taxes, laws, customs, and your very own business model?

Are you interested? Please feel free to contact us for any further information. 

 

 

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Marketing Special: Creating Cultures!

Use cultural "Sockets and Plugs" in your market communication.
Make your brand a culture and create followers.

Are you interested? Please feel free to contact us for any further information. 

 

 

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Customer relationship management strategy

How to master conquest and loyalty in a strange culture?

Are you interested? Please feel free to contact us for any further information.