Navigate Intercultural Crossroads
- Basic Training

Basic training – the “intercultural driver's licence”

The international business volume is constantly increasing.

Feel comfortable during your foreign assignment and master cross-cultural communication situations!

In our globalised world, international relations and contacts are one of the most important pre-requisites for project success. Here, intercultural competence is the decisive success factor! Numerous studies prove: over 60 % of foreign assignments, over 50 % of international negotiations and over 70 % of international major mergers suffer “total damage” - and this not only causes considerable costs.

For example, foreign assignments; apart from direct costs, failed deployments cause considerable indirect costs and often result in strongly negative sentiments on part of those involved. The private sphere is affected just as much as business relations – partner, customers and employees abroad. The main reasons for failure are cultural differences in the new environment (e.g. enterprise culture), the target country's national culture and subconscious adaptation difficulties. The new employees and colleagues on site are “culturally differently affected” and often only insufficiently prepared.

International negotiations combine all tension fields of intercultural interference situations. Cultures have developed their own negotiation styles, which imply distinct approaches.

Due to culture, communication can very easily lead to misinterpretations and incomprehension. Due to this, talks often fail in spite of covert collective interests.

An example for this is the interpretation of silence. It varies from agreement over meditation and indecisiveness to lack of interest and rejection. Likewise, the use of silence is divergent; one can use it to prompt a change of speaker or stress what has been said without intending a reaction. So there are different cultural notions regarding the meaning of silence.

The clash of different cultures contains considerable potential for conflict. Often, conflicts are not recognised or they appear insolvable.

In this Basic Training, you acquire the “intercultural driver's licence”. You will become aware of the “functionality, rules and risks of intercultural exchange”. As a cross-cultural training, it thoroughly prepares you for meeting and communicating with people from different cultures.

You learn

  • to read and use the map of cultural dimensions
  • about potential consequences of adaptation (acculturation) and culture shock
  • how to recognise culture shocks, how to reduce or avoid them
  • to reflect the significance of your own cultural identity
  • to understand the dynamics of intercultural encounters
  • culture-adequate, active listening
  • to creatively deal with and use cultural differences
  • to recognise conflicts early, to avoid them or how to carry them out in a targeted manner
  • to interpret and understand alien behaviour
  • to better appraise your intercultural working environment
  • to develop and maintain intercultural networks in a sustained way

After this training you are able to develop and use active strategies for meeting with people from other cultures. With this well-founded basis, you subsequently orientate yourself faster and more assuredly in foreign cultures. You know how to further develop your competence in a targeted manner in your daily routine. You will develop new perspectives with more agility and use them to solve tasks and challenges more creatively.

Who should participate?

Entrepreneurs, managers, lawyers, physicians, politicians and diplomats who

  • go abroad for a longer period of time
  • work in an intercultural environment
  • frequently travel to different countries
  • work in international teams
  • sustain contacts abroad
  • conduct negotiations with international partners
  • plan international market entries or enterprise mergers

Often, this training is also booked by complete teams (e.g. management teams, virtual teams, parent/affiliate company, expatriates and new colleagues).


2 days

Number of Participants:

A minimum of 10 participants

A maximum of 14 participants

Language of Training / of Course material:


Closing Date:

6 weeks before the training begins


This training is also the basis for the culture-specific training that immediately follows and often is booked by intercultural teams. Therefore, please book well ahead of time and secure your “driver's licence”!

Notes on seminar organisation can be found under FAQs & Notes.